My colleague Liz Gannes published a great piece titled “Copyright Meets a New Worthy Foe: The Real-Time Web” over at Newteevee today. The main premise: Traditional DMCA take-down notices can’t keep up with Ustream and Justin.tv anymore. Users can just jump onto streams in no time, and live events may be over before anyone could even send out an appropriate notice.

One of the aspects of the article that found really intriguing was the combination of the live web and the social graph:

“Ustream CEO John Ham says he’s seen live video feeds go from zero to a million viewers faster than ever before after being shared on Facebook and Twitter.”

Liz doesn’t present a definite solution to this problem, probably because there isn’t just one, but she does hint at a few possibilities, one of them being this:

“(I)t’s not easy for people who start aligned as enemies to become friends. If sports leagues were to embrace Justin.tv as their viral marketing engine…well, that would be something.” Read more »